Apple Has Record Holiday Sales in its App Store

As tech giant Apple continues to have tension with software companies, the iPhone maker has at least seen record holiday sales in its App Store.

Apple’s App Store customers have spent $1.8 billion on digital goods and services from Christmas Eve to New Year’s Eve according to the company’s annual services report release on Wednesday.

Customers also set a new single-day App Store record by spending over $540 million just on New Year’s Day alone.

According to Apple, this increase was largely driven by spending on games.

Apple also announced that it now has 90 million monthly active users for its Apple Books app.

While these results are positive, Apple is still seeing continued tension over its App Store policies. Several app developers including Epic Games, have publicly criticized Apple for taking a 30% cut of App Store sales from developers and for also enforcing a new policy designed to disclose which apps track your data for targeted advertising.
Apple did change its policies recently to take just 15% from companies that generate less than $1 million in App Store sales.

Apple’s services generated revenue of $53.8 billion in the company’s last fiscal year, which ended in September 2021. The company is expected to report its fiscal first-quarter earnings in a few weeks.

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.