Netflix Has a New Marketing Chief

The New Marketing Chief for Netflix has been appointed and it’s someone from BBC.

Netflix appointed Jackie Lee-Joe last Friday to be the new Marketing Chief Officer (CMO) for the company. It was this past March that Kelly Bennett left the company after seven yearsas CMO.

Lee-Joe was previously the CMO of BBC Studios since 2015. She will start the role in September and be based in Los Angeles, Netflix said in the press release.

“Jackie is a truly original thinker with a wealth of global experience — making her the perfect fit as our next Chief Marketing Officer. I’m excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world,” said Ted Sarandos, Chief Content Officer for Netflix.

“Netflix is a much loved and respected brand, entertaining audiences everywhere with its rich and thought provoking original programming. I’m thrilled to be joining one of the world’s most creative, dynamic and fearlessly innovative companies,” said Jackie Lee-Joe.

Jackie was also the Global Director for Audience, Entertainment Marketing & Broadcast Media for Skype.
According to Netflix’s press release, she has over 20 years of marketing experience with leading media, technology and telecoms companies including Virgin Mobile, Carphone Warehouse and Orange.

Disclaimer: We have no position in Netflix, Inc. (NASDAQ: NFLX) and have not been compensated for this article.