Whole Foods Is Cutting its Prices on Hundreds of Items This Week

Many Whole Foods shoppers will be thrilled to learn that on Wednesday, Whole Foods will be slashing the prices of many of its items.

Customers will be able to save an average of 20% on newly reduced items. Items expected to have the discount include produce and tropical fruits.

“Whole Foods Market continues to maintain the high quality standards that we’ve championed for nearly 40 years and, with Amazon, we will lower more prices in the future, building on the positive momentum from previous price investments,” said CEO John Mackey.

“The standards for how our products are sourced, grown and produced are powerful and set Whole Foods Market apart from the competition. We will continue to focus on both lowering prices and bringing customers the quality they trust and the innovative assortment they expect from our brand.”

The company’s press release reads, “Starting Wednesday, customers will find new lower prices on hundreds of items throughout the store with an emphasis on high quality, peak-of-season produce, including greens, tomatoes, tropical fruits and more. Examples of these new lower prices include, large yellow mangoes ($1/ea.), mixed-medley cherry tomatoes ($3.49/12oz), and organic bunched rainbow chard ($1.99/ea.). Prices will be reduced by an average of 20 percent on select items throughout the store. In addition to new lower prices for all shoppers, Prime members will now save more than ever before at Whole Foods Market with double the number of exclusive weekly Prime member deals and deeper discounts.”
Amazon, which now owns Whole Foods, will offer its prime members an additional 10 percent off on hundreds of sale items throughout the store.

“When Whole Foods Market joined the Amazon family, we set out to make healthy and organic food more accessible. Over the last year, we’ve been working together tirelessly to pass on savings to customers,” said Jeff Wilke, CEO of Amazon Worldwide Consumer.

“Every time a customer walks into a Whole Foods Market, they expect and trust industry-leading quality standards across aisles. And now they will experience that same Whole Foods Market quality with even more savings across departments.”

Disclaimer: We have no position in Amazon.com, Inc. (NASDAQ: AMZN) and have not been compensated for this article.