Cyber Monday this year is going down as the largest online sales day in U.S. history.
According to data compiled by Adobe Digital Insights, shoppers spent $3.45 billion on Cyber Monday to create a new record.
Adobe Digital Insights, which publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries, said that Cyber Monday sales jumped 12.1 percent year-over-year and surpassed initial expectations that called for total sales of $3.36 billion.
Top-selling electronics by units on Cyber Monday included iPhones, PlayStation 4’s, Xboxes, and Samsung 4k TVs.
Top-selling toys included Hasbro’s Nerf Dart guns, and Mattel Barbie doll.