Adobe confirmed on Thursday that it is acquiring marketing software company Marketo, from Vista Equity Partners for $4.75 billion. Vista Equity Partners had purchased Marketo back in 2016 for just $1.8 billion. “Adding Marketo’s engagement platform to Adobe Experience Cloud will enable Adobe to offer an unrivaled set of solutions for delivering transformative customer experiences … Continue reading “Adobe is Buying Marketo for $4.75 Billion”
