According to Adobe Analytics, online shoppers had already purchased $640 million worth of stuff by 10 a.m. ET Friday, the day after Thanksgiving. This was 18.4% more than what online shoppers purchased last Black Friday morning. Adobe was tracking 80% of online transactions at the top 100 U.S. retailers to get their data. The company … Continue reading “Online Shoppers Spent More on Black Friday Morning than Last Year”
Tag: jeff gennette
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