June 1, 2022 Sophia Vida
Money

Firm Says Crypto Deals Helped Fuel NBA Sponsorships to $1.6B in 21-22 Season

Cryptocurrency may have taken a nosedive this year, but it has also helped fuel NBA sponsorships in the 2021-2022 season. According to estimates by IEG, a sports partnerships consultancy, crypto partnerships are now the second most lucrative sponsorship category for the NBA, behind only the technology category. Sponsorships reached a record $1.6 billion in the … Continue reading “Firm Says Crypto Deals Helped Fuel NBA Sponsorships to $1.6B in 21-22 Season”