Case Study: ROCK (Look at the Chart)
Our paths crossed at a recent conference.
As we enter Q4, it feels like the market, along with many other sectors, are starting to wake up. And with the CEM conference in Muskoka this weekend, I thought I’d share a quick case study.
ROCK — Look at the chart.
We began working with Trident Resources (TSXV: ROCK | OTCQB: TRDTF) in 2025, when ROCK was trading around C$0.65.
Today it’s approximately $4.20—more than 6X higher.
A LOT of the credit belongs to Trident’s management team. They’ve executed on their plan and consistently delivered meaningful news that gives investors a reason to keep following the story.
Our role is to always make sure the right investors see that story—again and again.
And that is where Winning Media is different.
We’ve been successfully doing this for 22 years with more than $150 million in digital ad spend. When Google and Yahoo tightened their policies around stock advertising, Winning Media was grandfathered in and remains a major account with both networks.
You can literally count on one hand the number of agencies in North America with that kind of access—and the ability to get through their compliance and scale campaigns.
But access is only part of it.
In our experience, it takes 5–12 touches before an investor seriously engages with a company. That’s why retargeting is such an important part of our approach.
Our proprietary audience of 740,000+ investors, combined with our technology, audience data and platform access, gives us the ability to execute this strategy at scale.
Curious about how we do it? Reply to this email and we’ll walk you through it on a Zoom.
For those attending Muskoka, I look forward to catching up this weekend.
Best,
Ty Hoffer
Winning Media
281-804-7972
P.S. Here’s a short interview I did with Seth Farbman if you want to dig deeper: