Volvo To Heat Up In India’s Luxury Car Market

Posted on

Swedish car maker Volvo Car Corp has a mission to get itself more noticed in the luxury car market in India. The company will be launching a series of compact models starting next fiscal year.

The initial models in this category will be the Concept 40.1, a sport-utility vehicle, and the Concept 40.1, a sedan. Both concept cars will go into production in Ghent, Belgium, in 2017 and the India launch will take place within six to eight months of commencement of global deliveries.

Volvo unveiled the 40 series compact cars at its headquarters in Gothenburg, Sweden, last week. The series is based on a new platform which Volvo will share with Chinese owner Zhejiang Geely Holding Group and is a part of Volvo’s strategy to boost sales to 8,00,000 units per annum by 2020.

The 40 series will be rivaling against auto maker’s entry-level luxury models such as BMW X1, Audi Q3, Audi A3 and Mercedes-Benz GLA.

“The platform has been developed ground up for electrification. We can develop plug-in hybrids as well as fullelectric vehicles with a range of 350 km on it,” said chief executive Hakan Samuelsson.