This $110,000 Lincoln Car With Suicide Doors Sold Out in Two Days

I guess suicide doors are appealing because Lincoln’s Continental cars with suicide doors, running at $110,000 a piece, were sold out in less than a couple of days.

All of the 80 special edition Lincoln Continentals were gone in just 48 hours and now the auto maker is planning to sell another run of the vehicles in 2020, with some changes.

The car had been debuted as the 80th Anniversary Lincoln Continental Coach Door Edition last month. Vehicles were sold on a first-come, first-serve basis.

The “suicide doors” feature on the vehicle had bee a common feature on Lincoln Continentals in the 1960s.

“Our first two calls came from New York and the West Coast, each wanted to be first,” said Robert Parker, director of marketing at Lincoln. “One customer was one of these people who could have whatever they wanted, and he wanted to match the Lincoln with his aircraft.”

“One guy from Tulsa has become a pen pal” waiting for this vehicle to one day happen, Parker said. “I even got a Christmas card from him this year. Over Thanksgiving, he was texting me because the rumors were heating up. I’ve never even met this person. I don’t know how he got in contact with me.”

“Cars can still be effective to help represent where a brand is and where it is going. It be a kind of spiritual guide for the brand, even if it is not a sales leader,” said Karl Brauer, executive publisher for Cox Automotive.

“The Continental signaled that Lincoln was going back to its roots, both in terms of naming and in terms of the expressive styling it had been known for, for so many decades,” Brauer added.