The New Ford F-150 Design Will Finally Be Revealed Next Week

Next week Ford is set to unveil a redesign of its iconic F-150 truck which has been popular in the U.S. for more than four decades.

According to a Reuter’s report, the newly designed pickup will have greater connectivity and a sleeper seat, as well as over-the-air software updates.

One prominent feature of the new truck design will be the lay-flat passenger seat. A person familiar with the plans who asked not to be identified told Reuters, “You can basically live in the truck.”

Ford’s F-150 truck sales account for $50 billion in annual revenue, and a significant share of Ford’s annual profit.

The new truck, expected to launch later this year but Ford is scheduled to publicly show it for the first time online on June 25th.

The truck is a part of Chief Operating Officer Jim Farley’s plan to slash $5 billion in warranty costs, speed Ford’s push into vehicle connectivity and add to the No. 2 U.S. automaker’s already-strong position in the North American commercial vehicle market.

Sales of the truck could be key in paying back money that Ford has borrowed to ride out the coronavirus pandemic economic impacts.

“It’s really about technology and productivity,” Farley said at a Deutsche Bank conference on June 10th.

Disclaimer: We have no position in Ford Motor Company (NYSE: F) and have not been compensated for this article.