Say Goodbye to Ivanka Trump’s Fashion Brand

President Trump’s daughter Ivanka may not be having a good week knowing that her namesake fashion brand is shutting down.

Ivanka had stepped away from the company last January as she went on to become a senior advisor to the White House when her father became president.

In her place, the company’s chief brand officer, Abigail Klem, became the president of the company.
After four years in operation, the company is letting its licensing deals expire this month, including one with G-III.

“When we first started this brand, no one could have predicted the success that we would achieve.
After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners,” stated Ivanka.

Many stores stopped carrig her clothing line including Neiman Marcus, Nordstrom, and Hudson’s Bay stores in Canada.

“Views on the brand have become highly polarized and it has become a lightning rod for protests and boycotts. While the company is still viable, doing business has become far more challenging and these problems will only increase,” said Neil Saunders, managing director of GlobalData Retail.

Retail analyst Hitha Herzog remarked, “G-III had mentioned that the Ivanka Trump deal was for her name for apparel, accessories and shoes. This was just a licensing deal expiring and they decided not to renew rather than finding another company to do another deal. We saw it coming, I’m not that surprised. But this happens with brands — the licensing deal ran out.”