Lyft Is Launching A New Luxury Service

Finally. For all those people who refuse to drive in an old beat up Corolla and want to ride in class, Lyft is making it happen.

The company is launching Lyft Premier, a service that will let users catch rides in luxury sedans and SUVs.

Highly rated drivers with access to high-end vehicles can service these rides and the cost premium for Premier rides will earn these drivers extra money.

These drivers will have to load up on some things though in order to enhance the customer experience. Though Lyft isn’t making it a requirement, they are encouraging the drivers to offer things that include water bottles, phone chargers, and gum.
“We were first on scheduled rides, first to request rides on behalf of a third party, first to integrate tipping, and first and only to offer same-day pay for drivers,” said David Baga, Chief Business Officer for Lyft.

Premier, which will cost a 2X premium over traditional service and rides, will be available in Los Angeles, San Francisco, and New York City.