Lamborghini’s New $200K SUV is Getting A lot of Orders

It doesn’t seem like the price tag of Lamborghini’s new SUV is intimidating many buyers.

According to Brian Miller of Manhattan Motorcars, he has 60 orders for the Urus already, despite the fact that they won’t start arriving until the end of the year in December. Miller is expecting to have 100 vehicles delivered in total.

“I’m sure they will all be sold,” Miller said in an interview at the New York Auto Show. “It’s very popular.”

What’s even more surprising is that Lamborghini’s CEO br has remarked that 70% of the people buying the Urus have never even owned a Lamborghini before.

The Urus’ average selling price at Miller’s dealership is around $225,000, which includes options and customizations.

“Lamborghini has always been a brand that many people stretch to get into,” remarked Miller. “We had a lot of younger people and it wasn’t the big money people we would have loved to see. I think the Urus is bringing a lot of those people.”