Have You Seen Rolls Royce’s $400,000 SUV?

Rolls Royce has set a new sales record for 2019, thanks in part to the luxury automaker’s $400,000 SUV.

The division of BMW had sold 5,152 cars in 2019, the most ever in its history. This represented a 25% increase over 2018 when the car maker sold 4,107 vehicles.

The big jump is thanks to the new Rolls-Royce Cullinan, a massive SUV that starts at $330,000 but typically retails for over $400,000. The SUV became the fastest-selling new model in Rolls-Royce’s history.

“While we celebrate these remarkable results, we are conscious of our key promise to our customers, to keep our brand rare and exclusive,” said Rolls-Royce’s CEO, Torsten Muller-Otvos.

The company said it is making “significant” investments in its Goodwood plant in England, hiring workers and recruiting a record number of people for its apprenticeship program.

North America remains the company’s strongest and largest market with roughly a third of Rolls Royce’s sales. Following North America are China and Europe. Russia, Singapore, Australia and Japan all reported record sales.