Walmart Now Has an Activewear Line with a Fashion and Fitness Couple

Retailer giant Walmart has unveiled a new activewear line with fashion and fitness couple Michelle Smith and Stacey Griffith.

The company has revealed an elevated activewear and swim brand, Love & Sports, created with fashion designer Michelle Smith and SoulCycle instructor Stacey Griffith.

The big-box retailer is aiming to become known as a place where shoppers can find stylish clothing along with other essential goods.

Activewear has gained popularity with sales rising from $52.3 billion in 2019 to $70.8 billion in 2021, according to The NPD Group.

The activewear line is fashion-forward, with vibrant colors and unique fabrics. and hits the big-box retailer’s website on Friday and is rolling out to 1,500 stores.

“I think some of our friends actually thought we were having a baby because we couldn’t talk about something and said, ‘We can’t go. We have something to work on,’” Griffith said.

“I guess we kind of are having a baby,” Smith said.

Smith co-founded high-end apparel brand Milly and designed the dress worn by Michelle Obama in her Smithsonian portrait.

Griffith has gained a fan-following as an indoor cycling teacher and gone on a motivational tour with Oprah Winfrey.

Walmart has launched a growing number of exclusive fashion names in recent years including Sofia Jeans, a denim brand developed with actress Sofia Vergara.

Love & Sports will be sold on Walmart’s website and in 1,500 stores. Its first collection includes 121 pieces that range in price from $12 to $42.

According to Denise Incandela, the executive vice president of apparel and private brands for Walmart U.S., the retailer was drawn to Love & Sports’ unique designs and bold colors. She said teaming up with Smith and Griffith created an opportunity to stand out in a category where high quality usually comes with a high price.

Smith, who trained at elite fashion houses like Hermes and Louis Vuitton, said that she and Griffith were looking to make clothes that fit both budgets and bodies.

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.