This is Why Amazon’s Jeff Bezos Keeps His E-mail Address Public

Many people have no idea that Amazon’s billionaire Chief Executive Jeff Bezos has a public Amazon e-mail address that he still checks.

Bezos told CNBC Make It that he has a public Amazon email address to field customer feedback and complaints. The email is jeff@amazon.com and it even has the signature “Jeff.”

“Yes, correct. I still see a lot of them,” Bezos wrote in an email to CNBC Make It on Monday. Bezos was referring to customer complaints.

“I treat every problem that I hear about from a customer as an opportunity to improve,” Bezos said in the new book, “Invent & Wander: The Collected Writings of Jeff Bezos.”

The book is a collection of Bezos’ writings, including his shareholder letters and speeches.

Though jeff@amazon.com is Bezos’ primary email address, he can’t read all the emails he gets there himself, “I see a lot of them, and I use my curiosity to pick out certain emails,” Bezos wrote in the book.

A majority of the e-mails are complaints: “That’s usually why people are writing us — because we’ve screwed up their order somehow.”

Bezos says if gets a complaint about a defect, he’ll ask his team to do a case study and find “the root cause or causes.” And then “do real root fixes,” he writes in his book.

“So then, when you fix it, you’re not just fixing it for that one customer. You’re fixing it for every customer, and that process is a gigantic part of what we do. So if I have a failed order or a bad customer experience, I treat it just like that,” Bezos explained.

CNBC Make It emailed Bezos from an NBCUniversal email address at 10:20 a.m. (EST) on Monday and got a respond from him 10 minutes later.