“Wonder Woman 1984” debuted on Christmas Day on HBO Max as well as it theaters across the nation.
This is the first time that AT&T’s WarnerMedia ha premiered a film both at theaters and on streaming simultaneously on the same day.
The movie fared very well in theaters, scoring $16.7 million in box office sales in the United States and Canada. WarnerMedia hasn’t disclosed much information on how the movie fared on streaming however.
The company said that nearly half of its HBO Max retail subscribers streamed the movie on Christmas Day. It’s hard to find out how big a number this is as HBO Max’s retail subscribers only account for the small fraction of people who subscribed to the service directly instead of through their cable provider.
According to Bloomberg News, the market-research firm Apptopia estimated that 554,000 users signed up for the HBO Max app between Friday (Christmas Day) and Sunday.
Patty Jenkins, who directed both “Wonder Woman” movies, has recently indicated in an interview with The New York Times that she wouldn’t direct a third installment without a guarantee that it will launch in theaters.
WarnerMedia announced this past weekend that she’ll write and direct the third film in the series which may mean Jenkins got what she wanted. Gal Gadot will also return as the lead title.
“As fans around the world continue to embrace Diana Prince, driving the strong opening weekend performance of Wonder Woman 1984, we are excited to be able to continue her story with our real life Wonder Women—Gal and Patty—who will return to conclude the long-planned theatrical trilogy,” said Toby Emmerich, Chairman of Warner Bros. Pictures Group.
“Wonder Woman 1984 broke records and exceeded our expectations across all of our key viewing and subscriber metrics in its first 24 hours on the service, and the interest and momentum we’re seeing indicates this will likely continue well beyond the weekend,” Andy Forssell, Executive Vice President and General Manager, WarnerMedia Direct-to-Consume, said in a statement.
“During these very difficult times, it was nice to give families the option of enjoying this uplifting film at home, where theater viewing wasn’t an option.”
According to Rich Greenfield, a media analyst at LightShed, said in a tweet that “Wonder Woman 1984” was likely seen by more people in the U.S. than the first movie.
Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.