Ford Motor Co. has begun their revival of the midsize Ranger, after revealing that the truck will start at around $25,000. This is great news for midsize truck owners, and to those who may be dedicated to the Ford brand.
The 2019 Ranger will start at around $25,000, and the highest trim package will cap off at around $40,000. This pricing is comparable to the Tacoma which starts at $25,400, and a little bit more than the Chevy Colorado which starts at around $21,000.
Ford did say that they have opened dealer order banks which means consumers may now start pre-ordering the vehicle.
There will be three trim levels available for the new Ranger: XL, XLT, and Lariat. They will sell both the smaller two door SuperCab, and the larger four door SuperCrew option, and both will be available in the standard two-wheel drive, and four-wheel drive. With that being said, Ford has announced that the base XL model, will be a 4×2 Supercab with a 6-foot box, and will be priced at $25,395.
The most costly Ranger, the Lariat 4×4 SuperCrew, will start from $39,480. That number can easily climb above $40,000 with the famous FX4 off-road package that has done very well with Ford trucks, it will be a $1,295 option.
The FX-4 option will be available on all 4WD models. It comes loaded with the terrain-management system, which was first seen on the F-150 Raptor that features 4 different drive modes: grass/gravel/snow, mud/ruts and sand. One of the most interesting new features is the introduction of “trail control”, which basically serves as an off-road cruise control that accelerates or brakes to maintain a set speed while riding on gravel or mountainous terrain. Trail control is just an extension of Fords’ hill-descent control, which controls braking on steep slopes.
The Ranger has been sold in dozens of overseas countries, but the 2019 Ranger has been specifically produced for the North America market. Another interesting note is that it will only come with one engine across all trims: a 2.3 liter, EcoBoost, strapped to a 10-speed automatic transmission.
The newest Ranger will have a number of tech features such as a standard, 4G-connected WiFi hotspot, FordPass Connect and pre-collision assist warnings. The truck is mainly made from steel made by Dana Inc., who also supplies the materials for the Jeep Wrangler. The exterior design is similar to its’ bigger brothers in the F-series. During the development, it went through the same crash tests as the F-150.
The 1990’s was a huge decade for the Ranger, selling more than 300,000 a year, but once the millennium hit they started to see the decline of sales. The Ranger was definitely one of Fords’ top producers, and it was ranked #1 in 2004, but sales regularly declined year after year. Production was eventually halted in 2011 when the last one was made.
This could be good news for the Ranger, midsize pickup truck sales have increased 18% in the last year, after only going up 1% in the year prior. This seems to be perfect timing for the revitalization of one of Americas’ favorite trucks.
Disclaimer: We have no position in Ford Motor Co. (NYSE: F) and have not been compensated for this article.