Superstar Lizzo Launches New Line of Fabletics Shapewear

Singer Lizzo is known for encouraging body positivity and she has now designed a new line for Fabletics Shapewear that is getting ready to launch soon.

The superstar previewed her new line this week that is filled with bold designs and body positivity.

Next month, Lizzo will launch her own shapewear line called Yitty through a partnership with the athletic apparel maker Fabletics.

Speaking to CNBC, she said she wanted to disrupt the category following her experiences as a young girl wearing body girdles and other skin-tight suits to contort her shape.

The shapewear will debut in neon colors and bold prints. Sizes will range from XS to 6X, and prices from $14.95 to $69.95.

“It was a really painful, shameful experience … because I grew up in a society where as soon as I was aware of it, I was made to feel ashamed of how I looked,” said the 33-year-old singer and Detroit native, in a recent Zoom interview on how she grew up wearing girdles.

Eventually, Lizzo says, she abandoned the girdles and embraced her plus-size body: “I got to a point where I was like, ‘F–k that,’” she laughed. “I stopped wearing bras even. I went all the way to the other side, to liberate myself and find my self-love and body positivity.”

“I started to have fun with creating different shapes and silhouettes and looks and realized, ‘Oh, this is actually not a bad thing if I’m not doing something bad to my body,’” she recalled.
The Yitty line marks Lizzo’s first business venture, beyond her work in music and entertainment (she also stars in a reality dance competition series streaming on Amazon Prime Video), and her personal investments.

Lizzo said her launch follows three years of work and many meetings with Fabletics co-founder, Don Ressler.

Fabletics launched with actress Kate Hudson in 2013 and has since collaborated with other celebrities including singer Demi Lovato and comedian Kevin Hart.

“We’re known for prints, for different colorways … we’re known for taking risks in the space,” Ressler said. “And that’s what we’re going to do with the Yitty brand and Lizzo.”

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.