Spotify and Kim Kardashian West Sign Deal for a Podcast

According to a Wall Street Journal report this week, reality TV star Kim Kardashian West has reached a deal to do a podcast about her work with the Innocence Project with Spotify.

The Innocence Project is a nonprofit that focuses on exonerating wrongly convicted individuals through DNA testing and advocating for broader criminal justice reforms.

Sources familiar with the matter have said that Kardashian West and television producer Lori Rothschild Ansaldi are to co-produce and co-host the show.

The podcast is exclusively for Spotify and will follow Ansaldi as she investigates the case of Kevin Keith, who was convicted of three murders in 1994. Mr. Keith has long denied that he was the shooter in the case, which has been appealed.

Spotify, which has over 700,000 podcasts on its platform and reaches nearly 300 million monthly users, has been investing heavily in an ongoing quest to transform itself into the Netflix of audio.

The podcast will be distributed under the Parcast network, a “premier storytelling-driven podcast studio” that Spotify acquired last year.

The show with Kardashian West will highlight the work of the nonprofit legal organization that seeks to exonerate people who have been wrongly convicted said the WSJ report.

Kardashian West has been advocating for criminal justice reform and is studying to become a lawyer through an apprenticeship program. She has worked extensively with the Innocence Project.

No financial details have been disclosed about the deal.

Disclaimer: We have no position in Spotify Technology SA (NYSE: SPOT) and have not been compensated for this article.