PepsiCo to Debut a Coffee-cola Beverage in 2020

For the person who loves cola and coffee, they may be excited to find out that they may soon be able to drink it combined.

PepsiCo is set to debut Pepsi Cafe next year, a coffee-cola drink.

For a limited time, twelve-ounce cans of Pepsi Cafe will be available next April. The beverage contains nearly twice as much caffeine as regular Pepsi.

Coca-Cola also has its own version called Coke Plus Coffee, but it is available only internationally currently.
“We want to be first to market, and launch this really in the right way,” said Todd Kaplan, Pepsi’s vice president of marketing.

“We leveraged both of those learnings and then went to the consumer groups and said, ‘OK, what is the right space?’ And it’s somewhere right in the middle,” said Danielle Barbaro, director of research and development.

“We know they have a product as well, but we feel great about the product that we developed,” Kaplan said, referring to Coca-Cola.

Pepsi Cafe will come in two flavors: original and vanilla.

Pepsi shares are up roughly 24% this year so far.

Disclaimer: We have no position in PepsiCo, Inc. (NASDAQ: PEP) and have not been compensated for this article.