NBCUniversal’s Peacock May Not Reach a Deal with Amazon and Roku by July 15

July 15th is expected to be the national launch for NBCUniversal’s new streaming service Peacock but the company is not likely to reach a deal with Amazon or Roku before it happens.

According to a report from CNBC citing people familiar with the situation, the sticking points include issues over control of user data and sharing of advertising inventory.

This is pretty concerning considering that without the deal, Roku and Amazon Fire TV users won’t have access to Peacock’s content. Roku and Amazon Fire TV make up about 70% of the connected TV market, according to eMarketer.

The sources have said that Peacock is continuing to negotiate with Roku and Amazon and the likelihood of reaching an agreement by July 15th is “less than 10%.”

NBCUniversal’s streaming service will include shows like “Friday Night Lights” and “30 Rock.”

Both Roku and Amazon have also failed to strike a pact with AT&T’s HBO Max, which launched May 27.
HBO Max is willing to be included in Amazon Channels, according to a person familiar with the matter.

“We remain committed to making HBO Max available on every platform possible to as many viewers as possible so they can enjoy beloved shows from HBO, favorites from the Warner Bros. movie and TV library and a diversity of hit programming exclusive to HBO Max,” said a WarnerMedia spokesman. “We look forward to reaching agreements with the few outstanding distribution partners left, including with Amazon and on par with how they provide customers access to Netflix, Disney+ and Hulu on Fire devices.”

Roku does expect to get a deal done with Peacock. “We’re an essential partner for any streaming services trying to build a national audience in United States,” Roku CEO Anthony Wood said earlieer this year.

“So, I think it would be natural to assume that there will be some sort of deal down there.”

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.