NBA Finals Viewership Explodes as Milwaukee Bucks Finally Win a Championship
It was a historical moment for the Milkwaukee Bucks, winning its first NBA championship in 50 years.
The NBA Finals series with the Bucks and the Phoenix Suns had exploded 32% this year compared to 2020.
Game 6 of the 2021 NBA Finals averaged 12.5 million viewers. This is up up 50% when compared to Game 6 of the 2020 series, which was played in October because of the Covid pandemic.
The Bucks had a historical win against the Suns with a score of 105-98 in Game 6 of the NBA Finals.
The Bucks-Suns series averaged 9.3 million viewers through the first four games and 9.5 million for Game 5, which was played last Saturday.
Bucks star Giannis Antetokounmpo also took home the NBA Finals MVP after scoring a game-high 50 points and 14 rebounds. The player helped lead the team to their first championship since 1971.
“He just continues to prove himself out as an eminently likable guy,” said branding and marketing expert Scott Rosner of AntetoKounmpo. “You combine that trait with unbelievable ability, and displaying that during the Finals at a level that we rarely see, and overcoming adversity with the knee injury, the story just all adds up perfectly.”
Thousands of fans lined downtown Milwaukee streets on Thursday to catch a glimpse of the Bucks.
Open-air buses and flatbed trucks carryied Bucks stars, including Finals MVP Giannis Antetokounmpo and Jrue Holiday, and the trophy they captured Tuesday night with a Game 6 victory over the Phoenix Suns.
Fans could be heard chanting “Bucks in 6.”
Antetokounmpo held his son, 1-year-old Liam, atop a bus as fans along the route chanted “MVP!”
“Milwaukee, we did it, baby! We did it!” Antetokounmpo said to the crowd. “This is our city, this is our city. Man, we did it! Unbelievable.”