Jeans That Can Reduce Cellulite.. Is This Real?

If this is really true, women all over the world are going to be hunting for a pair of the jeans that supposedly can reduce cellulite.

In a story that originally appeared in Allure, there are a pair of jeans from a company called Beija Flor, that promises to reduce cellulite. The jeans, that cost just under $200 a pair, promise to improve the appearance of your cellulite.

90% of women in the world have cellulite, so can you imagine the market?

So how is it possible to do this? The company’s jeans are made with a fabric technology called “Emma.”

Emma has tiny biocrystals embedded in the fabric that absorb your body heat and then transfer the heat waves back to you for constant skin stimulation. This is what supposedly creates a smoother look.

The best part is that the when worn for a month, six hours a day, the jeans can visibly reduce the cellulite and make the skin look smoother.

The company has two stores in South Carolina and an online website where customers can place their orders.