Diddy May Be the Next Celeb to Get into the Marijuana Business

Diddy, who also is known by Sean “Diddy” Combs, may be the next rapper/celebrity to dabble in the marijuana business.

The rapper recently said he expects to cross paths with Dia Simms, the former Combs Enterprise president who has went off to become the head of a cannabis-focused branding and distribution firm.

“I am extremely proud of the work that Dia has done for Combs Enterprises, and wish her the best as she launches BRN Group and changes the cannabis game,” Combs told Yahoo Finance Canada . “I am confident our paths will be crossing again very soon.”

“I worked with Sean for many, many years,” Simms told Yahoo Finance Canada in an interview. “We’ll see what the future holds in terms of things we will be doing potentially together. I’m not ruling that out.”

According to BRN Group. it is a “first of its kind, privately-held, global brand development, management and distribution company that licences, manages and distributes superior cannabis brands worldwide.”

The firm will be headquartered in Toronto and New York.

“In the early days of tequila, tequila had a bad reputation,” Simms said. “Part of tequila promotion for me was taking the time to develop education-focused content that explained the heritage and the heartbeat, and why tequila deserves the same respect as whiskey. I think there is an opportunity to do that kind of loving storytelling about the background of cannabis brand-by-brand, strand-by-strand.”