Coca-Cola and Brown-Forman Have Teamed Up for a New Drink

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Jack and Coke has long been a popular drink among bar patrons.

Now the drink is headed to a can thanks to beverage giant Coca-Cola and Jack Daniel’s distiller Brown-Forman teaming up to make canned Jack-and-Coke cocktails.

The drink marks the fourth new alcoholic drink in Coke’s portfolio in less than two years and will launch in Mexico later this year before expanding to other markets.

A zero-sugar version of the canned cocktail will also be available.

Brown-Forman and The Coca-Cola Company announce plans to debut Jack Daniel’s® Tennessee Whiskey and Coca-Cola®™ Ready-to-Drink Cocktail.

Coca Cola has already partnered with Molson Coors Beverage on Topo Chico Hard Seltzer and Simply Spiked Lemonade, which launched this month, and Constellation Brands on Fresca Mixed Cocktails.

Rival PepsiCo had also launched Hard Mtn Dew earlier this year through a partnership with Sam Adams brewer Boston Beer.

Ready-to-drink beverages have been the fastest-growing alcohol segment since 2018, according to IWSR Drinks Market Analysis. Hard seltzers are the largest part of the category, but spirits-based canned cocktails have been gaining ground.

Packaging for the new Jack-and-Coke drink will show both the logos for both Coke and Jack Daniel, as well as symbols showing it’s only for people of legal drinking age.

Coke said that it developed a policy around marketing and selling its alcoholic drinks responsibly. The approach includes only targeting consumers above the legal purchasing age in its advertising and refraining from implying that consumers receive any health benefits from those products.

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.


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