Twitter is Working on a Feature That Could Rival Snap

Social network company Twitter is working on a feature that may threaten rival company Snap Inc.
The camera-first feature would rival a Snap service that has been popular with advertisers.

The news comes from three senior agency executives who either have already see a demoostration of the product or are familiar with it. The executives believe the feature is in the early development process.

The feature would change the platfrom from text to video and images and would combine location-based photos and videos with Twitter Moments around notable events.

This could be very attractive for companies who would want to sponsor events or place ads in between tweeted real-time photos and videos.

There is no word yet on when the feature may launch or if it would be refined or not even launch at all.

The feature would resemble how Snap collects location-based snaps around certain topics and displays them together as a highlighted post on its Discover tab — a feature that has proven popular with advertisers.

For example, on Wednesday Snap featured a Discover story on the national school walkouts in protest of school shootings, with snaps from The Washington Post interspersed throughout. Snap has also featured content posted from select MLB games and awards shows.

Disclaimer: We have no position in Twitter Inc. (NYSE: TWTR) nor Snap Inc. (NYSE: SNAP) and have not been compensated for this article.