Twitter Just Launched its First Subscription Service Dubbed ‘Twitter Blue’

Social media platform Twitter has launched its very first subscription service this month.

The company has rolled out a new service to users called Twitter Blue that is designed for power users who are willing to pay a monthly fee for exclusive features.

Features include an Undo Tweet that allows users to set a customizable timer of up to 30 seconds to take back a tweet if it needs to be fixed. The feature is not an edit button, which has been often requested by users. This feature instead will allow users to preview what their tweets look like and then adjust them before they are published.

Other features include: Bookmark Folders so users can organize tweets they save, a Reader Mode that makes it easier to read long threads, the option to customize the Twitter app icons on their phones, and access to color themes for the Twitter app. There will also be dedicated customer support.

Twitter is rolling out the service to users in Canada and Australia respectively for $3.49 and $4.49 in local currencies per month.

There was no word on when the service would become available for users in the United States.

Twitter Blue is the first attempt for the company at a subscription business model and could diversify Twitter’s revenue streams. Advertising generates over 86% of Twitter’s revenue, according to its first-quarter earnings report.

Twitter is hoping to reach 315 million monetizable daily active users by the end of 2023 and double its annual revenue to $7.5 billion by the end of 2023.

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.