This is What Went Down at Apple’s Big Event

iPhone maker Apple just had its big event this week where it announced several new products including the iPhone 11 Pro and the 11 Pro Max.

The company’s iPhone 11 Pro is an all-new triple-camera system that completely transforms how you shoot according to the Apple website. It offers up to five hours more battery life and a mind-blowing chip that redefines what a smartphone can do, said Apple.

Apple CEO Tim Cook called the Pro models “the most powerful and most advanced iPhones we have ever built, with a stunning design.” The iPhone 11 Pro and and the iPhone 11 Pro Max will start at $999 and $1,099, respectively.

The company also announced the iPhone 11, which is “a powerful dual-camera system that captures more of what you see and love.” It has “an all-day battery that lets you do more and charge less” as well as the “toughest glass ever in a smartphone.”

Apple also introduced the Apple Watch Series 5. “New Always-On Retina display. Pair any case with any band in the Apple Watch Studio.* You’ve never seen a watch like this,” said the company on its site.

Also announced was a larger 10.2-inch Retina display for more versatility. “The new iPad combines the power and capability of a computer with the ease of use and versatility you’d never expect from one. And now it’s even more versatile, with a larger 10.2‑inch Retina display, support for the full-size Smart Keyboard, and the amazing new capabilities of iPadOS. It’s unbelievably fun. And unmistakably iPad,” said the tech giant.
Additionally Apple introduced some new games for its upcoming all-you-can-eat game subscription service that is expected to launch later this month. It will run $4.99 per month per family, with a one-month free trial.

One of the most exciting announcements at the event was Apple TV Plus.

Apple TV Plus will launch Nov. 1 at a monthly rate of $4.99. You can get Apple TV Plus for free for a year if you buy Apple devices.

The company named nine total titles that would be available at launch on Apple TV Plus. “All of these incredible shows for the price of a single movie rental,” Apple CEO Tim Cook said. “This is crazy.”

Disclaimer: We have no position in Apple Inc. (NASDAQ: AAPL) and have not been compensated for this article.