It seems that the many parents just found another reason to do their shopping at Target.
The retailer is expanding its clothing line for kids to include a sensory-friendly section for children that have processing sensitivities.
Target designer Stacey Monsen said, “We learned that sensory-friendly apparel can mean different things for different people.”
“For these pieces, we decided to start with our core tees and leggings, and address guests’ most common requests — like removing tags and embellishments that can irritate the skin. We also added more ease through the hip and a higher rise in our leggings to fit with diapers, if needed, for older kids.”
Target wrote in a recent blog post that the pieces include heat-transferred labels in place of tags, flat seams, and one-dimensional graphic tees, all designed to minimize discomfort when in contact with the skin.
The retailer said it would be expanding the line this fall to also include “adaptive pieces” that address the needs of children living with other disabilities.
According to the company the prices within the line range anywhere from $4.50 to $7.00.
Disclaimer: We have no position in Target Corporation (NYSE: TGT) and have not been compensated for this article.