Shares of Sears galloped ahead 22% after it was announcing thart the company is working with e-commerce king Amazon to deliver and install car tires.
Sears will be using Auto Centers to help install car tires that are ordered on Amazon’s platform.
Sears made the official announcement at its annual shareholders meeting where it said that it will offer full-service tire installation for orders from all tire brands on Amazon. This includes its own DieHard tires.
In the next coming weeks the rollout will start for customers who live within 47 Sears Auto Centers in eight metropolitan cities. These cities are: Chicago, Dallas, Miami, New York, Atlanta, Los Angeles, San Francisco, and Washington, D.C. Later the service will also expand to over 400 Auto Centers in the U.S.
A Sears spokesman told CNBC, “A customer selects the tires he or she wants, from any brand, on Amazon. He or she selects “Yes, I want these tires shipped to and installed at Sears Auto Center.” (The shipment of the tires to the Sears Auto Center would be handled by Amazon, not Sears.) The customer then provides three appointment times that are convenient for the installation. The chosen Sears Auto Center will then match the customer’s schedule preferences with its appointment openings. Sears Auto Center then emails a confirmation through Amazon to the customer ahead of the appointment, which can still be altered.
For those who do not have an appointment, there will be a “standard installation fee” paid to Sears.
Sears CEO Eddie Lampert’s hedge fund, ESL Investments recently proposed to buy the company. Prior to the meeting, Lampert remarked in a blog post, “We’re still not where we need to be, and Sears continues to face significant challenges in a tough retail environment. … The reality is transformation is an ongoing process and we are not done. I still firmly believe that, together, we can transform this company.”
Disclaimer: We have no position in Sears Holdings Corp. (NASDAQ: SHLD) and have not been compensated for this article.