Roblox Buys an LA Startup Company for $30M

Wall Street learned this week that Roblox is adding to its acquisition streak by purchasing a Southern California startup that adds social elements to games.

The San Mateo game developer paid nearly $30 million in stock for Hamul, a Walnut-based startup, according to an SEC filing on Thursday.

It’s unclear if there was any cash or debt included in the deal.

Roblox has been aiming to build out its version of a kid-friendly metaverse and this is the game developer’s sixth acquisition since 2018.

It was also revealed this week that Sega of America has teamed up with Roblox developer Gamefam to release a licensed Sonic the Hedgehog game on the Roblox platform.

On April 14, players will be able to dash their way through Sonic Speed Simulator on Roblox for free.

Sonic Speed Simulator is an open-world online multiplayer game where you play as either your Roblox avatar, or Sonic and friends. This “speed simulator” will have players leveling up the pace of their character by taking as many in-game steps as possible and by collecting special items like Chaos Orbs.

The game is free to download on the Roblox app and runs on Android, iOS, Mac, Windows PC, and Xbox One. The game arrives just after the release of the Sonic the Hedgehog 2 movie in theaters.

The game will launch with four different areas, including the checkered landscape of Green Hill Zone.

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.