Papa John’s Just Did This to Attract More Customers

It’s been a year of struggle for Papa John’s public image after its founder John Schnatter was ousted as chairman for racist remarks.

The pizza maker has struggled to regain sales since Schnatter started a public feud with the company over his departure.

In an effort to gain more customers and a better public image, Papa John’s has changed its loyalty program around.
Now members will be able to earn 1 point for every dollar spent instead of 1 point for every $5.

As said in the company’s press release:

Changes to the program include:

Now receive one point for every dollar spent (previously 1 point for every $5 spent).
75 points = $10 Papa Dough
No limitations for the amount of points that can be earned per transaction
Now able to earn on any order – on web, apps, by phone or in store

Current Papa Rewards members’ accounts have been transitioned to the new Papa Rewards program and points from the old program were multiplied by five during the transition to align with the value of the new program structure. And, to celebrate the new program, new and current members will also receive a free 10” Cheesesticks with any $12 purchase through 1/27 (valid online or app orders only).

To further emphasize the new Papa Rewards being the gold standard in loyalty, Papa John’s is giving Papa Rewards members the chance to win the ultimate badge of Papa John’s iconic fandom: a gold pepperoncini. There’s only one and it’s worth more than $10,000. To enter, check out the new Papa Rewards and make a minimum $5 purchase between December 17, 2018 and January 6, 2019. No purchase necessary. No limitations to the number of entries. See papajohns.com/PapaDough for official rules.

According to a filing with the SEC last week, founder Schnatter has hired a financial advisor to consider potential alternatives for increasing shareholder value.

Disclaimer: We have no position in Papa John’s Int’l, Inc. (NASDAQ: PZZA) and have not been compensated for this article.