Shares of Pandora were up in Thursday trading after the company announced that it was teaming up with Snap Inc., the parent of Snapchat.
The music-streaming company said in its press release, “Soon, Pandora listeners will be able to send their favorite songs to friends and family through unique song cards that celebrate album art on top of an animated background, and receivers will be able to swipe up to listen directly on Pandora. This integration will expand Pandora’s social sharing capabilities by reaching Snapchat’s massive audience while enhancing music discovery across both platforms.”
As part of Snap’s Snap Kit developer platform, the new feature will be available for users in the United States soon.
“This will be a powerful and comprehensive social integration with music,” remarked Chris Phillips, Chief Product Officer, Pandora.
He added, “The Snapchat product experience and user base are primed for sharing, and our collaboration will provide a creative and compelling way to discover and enjoy music in a way that’s intuitive to Snapchatters.”
“We’re always looking for more ways to bring Snapchat into the world and the world into Snapchat,” commented Jacob Andreou, Vice President of Product for Snap Inc.
He also said, “With their vast music library, Pandora’s partnership with Snap Kit will help us make it easier and more fun for Snapchatters to share the music they love.”
Disclaimer: We have no position in Pandora Media, Inc. (NYSE: P) nor Snap Inc. (NYSE: SNAP)and have not been compensated for this article.