Netflix Loses Long Time Chief Marketing Officer Kelly Bennett

It hasn’t been a great week of news for streaming giant Netflix this week.

According to a comment this week from HBO’s new boss Bob Greenblatt, Netflix “doesn’t have a brand.” J.P. Morgan also told clients this week to expect that Disney+, Disney’s rival streaming service, will eventually draw 160 million subscribers from around the world. This is more than Netflix’s current 139 million.

“While there is little question there are more direct-to-consumer services today than ultimately should survive, we have no doubt that Disney+ remains on the short list,” analyst Alexia Quadrani writes.

On Thursday Netflix said it was losing its longtime chief marketing officer Kelly Bennett who had joined the company in 2012. He will remain at the company until a new CMO is named.

“The past seven years have been the most rewarding of my professional life, and we are at the top of our game, which is why this was the right moment for me to retire,” Bennett said in the statement.

“I am immensely proud of the team we have built and all that has been accomplished during my time here — and I will continue to be Netflix’s greatest fan.”

It was just last summer that the company’s head of communications, Jonathan Friedland left after he made insensitive remarks at a meeting. Last August chief financial officer David Wells also stepped down.

Disclaimer: We have no position in any of the companies listed and have not been compensated for this article.