McDonald’s CEO Says Company Will Be “Doubling Down” On This

When it comes to technology, fast food giant McDonald’s CEO Steve Esterbrook is all game for it.

The CEO told CNBC’s “Squawk on the Street” on Wednesday, that the company will be “doubling down” on it focus for adopting technology.

“I think what you’re seeing is a lot of traditional industries are getting disrupted by technology and I have absolutely no doubt that our industry will get disrupted by technology. Our discussions within McDonald’s are ‘why don’t we be the ones to disrupt ourselves rather than wait to be disrupted?’ You have a choice to either be the disrupter or the disrupted,” explained Esterbook.

McDonald’s has been transforming many of their restraurants in the U.S. by adding ordering kiosks and table service. The company has also began a system-wide rollout of delivery and digital ordering in more than 3,500 of its U.S. restaurants.

According to Easterbrook, 75% of the population in the company’s top markets are within three miles of a McDonalds. These markets are the U.S., the U.K., Germany, France, and Canada.

By the end of the year, McDonald’s has plans to launch the service in 20,000 of its restaurants.

“We know we’re winning share against the nearing competition, so that’s our confidence that we’re getting our base right and winning customer hearts and minds,” Easterbrook said.

Disclaimer: We have no position in McDonald’s Corporation (NYSE: MCD) and have not been compensated for this article.