Macy’s and Facebook Have Teamed Up to Do This

Macy’s and Facebook are teaming up for something pretty exciting this holiday season.

The social media company and the retailer want to bring new brands to pop up shops for the holidays that shoppers would have a hard time find somewhere else.

Macy’s is expanding its “The Market @ Macy’s,” which is a small, open space within its stores that rotates a handful of brands in and out. The company is increasing them to two more Macy’s locations, at Lenox Square Mall in Atlanta and Century City in Los Angeles, in November, bringing the total to 12 across the U.S.

According to Macy’s, the locations of the shops are in some of its most-trafficked stores, including Herald Square in New York.

“We’ve made lots and lots of changes at ‘The Market @ Macy’s’ based on customer feedback,” said Marc Mastronardi, executive vice president of new business development at Macy’s. “We’re bringing the brands to life.”

The newer locations in Atlanta and Los Angeles will be almost double the size of the earlier “The Market @ Macy’s” locations, according to Mastronardi.

Many of the brands coming into “The Market @ Macy’s” have never had a store before, said Michelle Klein, the director of Facebook’s North America marketing division, speaking to CNBC.

Disclaimer: We have no position in Macy’s Inc. (NYSE: M) nor Facebook, Inc. Common Stock (NASDAQ: FB) and have not been compensated for this article.