Struggling chain J.C. Penney has decided to create toy shops within its department stores in hopes to increase revenue.
The company will be adding these toy shops to all of its stores permanently. This means more than 1,000 J.C. Penney locations will have these toy shops set up and they will be located alongside Disney Collection products. They will also feature an assortment of items that include games, action figures, dolls, and learning sets. The toy shops will have big names including Hasbro, Mattel, and Fisher Price. Some of the stores will even offer a play area.
“We know that shoppers buy toys year-round and by creating a fun, inviting toy shop, with some of the biggest brands and hottest products, we will entice families to shop and spend more at JCPenney,” said John Tighe, executive vice president and chief merchant.
J.C. Penney has already added toys in 100 stores and had plans to expand its assortment for back-to-school shopping. The company’s website has seen the selection of toys also double and more will be added to the 2017 holiday shopping season.
“JCPenney has a nostalgic history of selling sought-after toys in our early Christmas catalogs, so we brought toys back last holiday season to see if they would resonate once again. We were extremely pleased by customer response and confidently made the decision to grow our toy assortment in stores and at JCPenney.com,” stated the company’s chief merchant John Tighe.
Disclaimer: We have no position in J C Penney Company Inc. (NYSE: JCP) and have not been compensated for this article.