Investigation is Launched into Facebook and Google by the UK

The UK has launched an investigation on tech giants Google and Facebook for dominating digital advertising.

The U.K.’s Competition and Markets Authority (CMA) has announced that it is assessing whether online platforms are harming consumers and competition in the digital ad market.

Google and Facebook take an estimated 61% share of digital advertising revenues in the country.

The watchdog has singled out Google and Facebook, which combined take a massive share of the of digital advertising revenues in the UK. The CMA is also addressing if this dominance is limiting entry and competition from other providers.

The CMA said it was specifically examining concerns that consumers don’t have enough control over their data as well as how the data is monetized, on online platforms.

“Although the platforms often provide user services for free, a more competitive market might result in consumers being paid for their data, or provide consumers with greater control over how their data is used,” the CMA stated.

The CMA said it would publish the findings of its investigation no later than July 2nd of next year.

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.