Impossible Foods is Now Selling its Meatless Sausage Nationwide to Restaurants

Meat alternative company Impossible Foods announced on Monday that the company will roll out its meatless sausages to all restaurants nationwide.

The company had already offered its meat alternative to Burger King and Starbucks locations in the U.S. and is now available at over 20,000 locations nationwide.

The sausage is the first new item for the company since it launched the Impossible Burger in 2016.

“We launched Impossible Burger in 2016 at America’s best restaurants, when consumers were just starting to get a taste for Impossible products and few realized that plant-based meat could outperform animal analogues in taste, nutrition and convenience,” said Impossible Foods’ Founder and CEO Dr. Patrick O. Brown. “By the end of 2016, we had expanded to a grand total of four restaurants. By contrast, Impossible Sausage went from zero to 20,000 restaurants in the first half of 2020 alone — a clear bellwether for growth and a warning to incumbent meat producers.”

According to the company’s press release, the Impossible Sausage is a pre-seasoned, pre-cooked savory patty from Impossible Foods, Inc. Magazine’s company of the year and one of Time Magazine’s 50 Genius companies. Winner of the 2020 Food and Beverage Award, Impossible Sausage is a versatile item for drive-through, pickup or dine-in service. It outperforms conventional sausage from pigs for nutrition and sustainability.

“Plant-based meat has experienced a significant rise in consumer interest on Yelp as we’ve seen a 140% increase in review mentions of ‘plant based’ over the past two years,” said Yelp trend expert Tara Lewis.

“In fact, Impossible Burger was one of Yelp’s biggest food trends in 2019, and we don’t see that slowing down anytime soon. Consumers are looking to make socially conscious decisions when it comes to dining out and, with our curated list of top diners, they’ll know just the place. We’re thrilled to highlight some of these incredible local spots.”

It was on Monday that rival Beyond Meat received a downgrade from Barclays analyst Benjamin Theurer. The analyst slashed his rating from the equivalent of “buy” to “sell.”

Disclaimer: We have no position in Beyond Meat Inc. (NASDAQ: BYND) and have not been compensated for this article.