Hormel and Kellogg Just Launched Plant-based Meat Product Lines

Joining the rank of now rival companies Beyond Meat and Impossible Foods, Hormel and Kellogg have announced plant-based product lines.

Hormel’s new brand will be called Happy Little Plants and Kellogg’s product line is named Incogmeato.
The companies’ plant-based meat options will be made with non-GMO soy designed to look and taste like real meat.

Hormel announced on Wednesday that it would be launching its own plant-based meat brand, following Kellogg’s similar announcement.

Hormel said the flagship product is a ground meat alternative. Kellogg’s product line Incogmeato and will be produced by its Morningstar Farms brand.

“Hormel Foods has one of the most admired brand portfolios in the industry, led by our legacy of industry-leading innovation,” said Jim Splinter, vice president at Hormel Foods. “We are continuing to build an organization that has the agility and adaptability to create products to align with today’s dynamic marketplace.”

“As more consumers are choosing a ‘flexitarian’ lifestyle and actively reducing meat, we’re thrilled to be extending the MorningStar Farms portfolio with a delicious and satisfying meat-like experience,” said Sara Young, general manager at MorningStar.

Kellogg’s burger is expected to hit the freezer section of grocery stores in early 2020.

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.