Facebook (FB) Just Hit This Number With Advertisers

Posted on

Facebook COO Sheryl Sandberg told CNBC’s “Squawk Alley” on Tuesday that th social media giant has hit 4 million advertisers. This is up from 3 million just in March.

“I think that’s because businesses know that consumers are spending time on mobile, and they need to be there,” Sandberg said.

According to Sandberg, video is “exploding” and is very important in Facebook’s dominance of the mobile platform.

“When you think about what advertisers have looked for and measured, what they’ve always looked for is who sees their ads, how are they spending their ad budgets, and then, is that moving products of shelves, is that driving cars off lots?” she said.

“And so, what we’re working on, is all of that measurement, so that can go all the way through from what someone sees to their purchases.”

Disclaimer: We have no position in Facebook Inc. (NASDAQ: FB) and have not been compensated for this article.

Daily updates