Disney Has Increased its Price of ESPN+ to $6.99 a Month For This Reason

For fans of ESPN+, get used to having to pay a little bit more for the service each month.

Disney has raised its price of ESPN+ by one dollar to now $6.99 a month.

Despite this increase, Disney has decided to keep its bundle that includes ESPN+, Hulu and Disney+ at the same price.

Annual ESPN+ subscribers will pay $69.99 per year instead of $59.99 per year. The Hulu, Disney+ and ESPN+ bundle will stay $13.99 per month.

Pay-per-view prices for Ultimate Fighting Championship matches that air exclusively on ESPN+ will also remain unchanged.

It was this month that ESPN announced a 12-year extension to continue televising the annual London tennis tournament Wimbledon. ESPN signed a seven-year deal with the National Hockey League in March that will give ESPN+ subscribers exclusive access to 75 games per year. It also renewed its Monday Night Football carriage deal for 11 years, giving ESPN the right to stream all games on ESPN+.

The company charges more than $9 per month for ESPN for every cable subscriber. Even at $6.99 per month, Disney loses money for every subscriber who cuts cable and switches to ESPN+.

As ESPN+ gets closer to carrying the same live events available on ESPN, Disney may continue to push the price higher.

Disney+ subscribers have topped 100 million but aren’t yet close to Netflix’s 208 million.

Disney said ESPN+ had 13.8 million subscribers in May and received average revenue per user of $4.55 each month.

Disclaimer: We have no position in any of the companies mentioned and have not been compensated for this article.