Data Shows Burger King’s Impossible Whopper is Doing This

According to Barclay’s, fast food chain Burger King is having steady traffic due to its Impossible Whopper.

Barclays used geolocation tracking to study traffic at Burger King restaurants in St. Louis during the company’s trial phase of the new Impossible Whopper.

According to analysts, traffic had grown about 18% in the locations compared to no comparable gains for McDonald’s St. Louis restaurants or Burger King’s in Kansas City locations.

The research has found that “following the national launch of the Impossible Whopper, BK stores have seen an ~2 percentage point traffic lift nationally” versus McDonald’s.

Burger King began testing the new burgers exclusively at St. Louis locations in April.

“Since mid-July, we have seen BK gain traffic nationally relative to McDonald’s with the gains accelerating as we approached the nationwide launch of the Impossible Whopper,” the Barclays team wrote.

The company’s research found that “following the national launch of the Impossible Whopper, BK stores have seen an ~2 percentage point traffic lift nationally, relative to McDonald’s.”

Burger King is a subsidiary of fast food holding company, Restaurant Brands International. Barclays has projected that the stock will gain 23% to $86, or about CA$113, over the next 12 months.

Disclaimer: We have no position in Restaurant Brands International Inc. (NYSE: QSR) and have not been compensated for this article.