Nike’s new shoe, called the “True to 7” with former NFL quarterback Colin Kaepernick, has sold out on its very first day according to Nike’s website.
The shoe, which runs for $110, sold out on the first day of its North American release. The black-and-white shoe has an embroidered portrait of Kaepernick on the heel tab, reflective Swoosh and his personal logo on the tongue.
“This Air Force 1 season, Nike partnered with a collective of collaborators to design an AF1 that connects to their life personally. Colin was identified because we believe his voice and perspective inspire many generations on and off the field,” said a Nike spokesperson in an email.
It was earlier this summer that Nike cancelled the release of a “Betsy Ross” American flag shoe, after Kaepernick reportedly criticized the shoe for being offensive and linking it to a period of slavery and white supremacy.
It was last September that Nike included the controversial Kaepernick as one of the faces of Nike’s 30th anniversary “Just Do It” ad campaign.
Kaepernick received national attention when he took a knee during the national anthem in 2016 against racial injustice and police brutality.
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Disclaimer: We have no position in Nike Inc. (NYSE: NKE) and have not been compensated for this article.