Coca-Cola Has Just Added a New Taste For the First Time in Over Ten Years

Coca-Cola fans may be excited to learn that the beverage giant has debuted a new taste on Friday.

It’s been over a decade since the Atlanta-based company launched a new taste. Now Orange Vanilla Coke and Orange Vanilla Coke Zero have been added to the Coca-Cola trademark.

The new drinks will be available across the United States in late February on the 25th. A long with the new tastes, the company is also launching new packaging for other flavors such as Vanilla and Cherry.

Coca-Cola trademark brand director Kate Carpenter told Business Insider, “We had not touched our flavors from an innovation standpoint point — or really a messaging or marketing standpoint — for a really long time. But, despite that, our flavor portfolio was growing.”

Carpenter had said that retail sales of flavored Coca-Cola beverages grew 2% through the third quarter.

According to Business Insider taste testers, the new flavor was better than expected and is described as a sweet, Creamsicle-esque cola that has notes of Fanta.

Orange Vanilla Coke will be sold in both 12-ounce cans and 20-ounce bottles but the cans will only be available through May.

“What we realized is that we had a diamond in the rough when we looked at our flavors portfolio,” said Carpenter.

“The growth of Cherry Coke and Vanilla Coke – and their zero-calorie variants – has been really strong in recent years even with very limited marketing support,” she added.

Disclaimer: We have no position in The Coca-Cola Company (NYSE: KO) and have not been compensated for this article.