Burger King is Launching A Plant Based Croissant Sandwich

Fast food restaurant chain Burger King has upped the ante with its plant based meat menu by adding an Impossible Foods breakfast sandwich.

The company has partnered with Impossible Foods for the second time with the testing of the Impossible Croissan’wich.
Starting at the end of January, the burger chain will be first to test out the new Impossible Foods plant-based sausage in a breakfast sandwich form.

It will be available for limited testing at participating stores in Savannah, GA, Albuquerque, NM, Montgomery, AL, Lansing, MI, and Springfield, IL.

The croissant sandwich will feature the same ingredients as the original such as toasted croissant, egg and cheese but will include the Impossible Foods plant-based sausage patty.

It was last August that Burger King had launched its Impossible Whopper nationwide. The company’s parent company, Restaurant Brands International, had seen almost 5% growth in same-store sales since the rollout.

The rollout of the Impossible Whopper also boosted food traffic significantly for the burger chain, with Restaurant Brands CEO Jose Cil boasting 15% international sales growth and 5% comp sales domestically. This was the best for Burger King since 2015.

Shares of Restaurant Brands are up 20% over the past year.

Disclaimer: We have no position in Restaurant Brands International Inc. (NYSE: QSR) and have not been compensated for this article.