Burger King Goes After McDonald’s with the Unhappy Meal

Well ladies and gentleman, after all these years, McDonald’s Happy Meal may finally have some major competition.

Fast food retailer Burger King has decided that not everybody is happy or wants to be happy.

Burger King has created a lineup of burger meals focused on “real” moods to help raise awareness about mental health.

May is Mental Health Awareness Month so the timing is perfect.

The meals include the Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F—) Meal. Each include a
Whopper, french fries and a drink.

“Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling,” an online release stated.

Both fast food giants reported quarterly results this week.

On Monday, Burger King reported a same-store quarterly sales increase of 2.2 percent. Its parent company Restaurant Brands International saw adjusted earnings of 55 cents per share while analysts had waited for 58 cents.

“Overall, we are confident in the long-term growth prospects for each of our three iconic brands, and remain focused on providing a great guest experience while driving franchisee profitability,” CEO Jose Cil said in statement.

McDonald’s reported on Tuesday and beat estimates. Earnings at $1.78 a share were better than the $1.75 expected.

Disclaimer: We have no position in Restaurant Brands International Inc. (NYSE: QSR) nor Mcdonald’s Corp. (NYSE: MCD) and have not been compensated for this article.