Shares of Blue Apron were heading higher this week after Wall Street learned that the company would be offering ‘diabetes-friendly’ menus this month.
Shares rose over 6% Tuesday morning after the meal kit delivery company announced a collaboration with the American Diabetes Association.
In this new partnership, Blue Apron will be featuring at least two “diabetes-friendly” recipes every week, starting Dec. 30th.
The company also said it has expanded its “Two-Serving” menu to offer 11 recipes each week, including a broader selection that caters to a healthy lifestyle and a variety of dietary preferences, including vegetarian, plant-forward and 500 calories or less.
“For many people living with diabetes, knowing what to eat is one of the most challenging and critical parts of their diabetes management,” said Lauren Grosz, Executive Director, American Diabetes Association. “We are excited for our new collaboration with Blue Apron and this exciting opportunity to show that “diabetes-friendly” meals can be exciting.”
According to a news release from Blue Apron, the new diabetes-friendly recipes include meals such as: Spicy Salmon & Orange Relish with Salsa Verde Couscous and Quinoa & Vegetable Fried Rice with Sunny Side-Up Eggs & Peanuts, available to order starting now through Blue Apron’s website and mobile app.
“We are pleased to collaborate with the ADA to offer new diabetes-friendly recipes that appeal to so many consumers, including over 30 million people living with diabetes in the U.S. and those interested in general health and wellness,” said Linda Kozlowski, CEO, Blue Apron.
“This collaboration is one part of our commitment to offering diverse and delicious meals that suit a wide variety of lifestyles and health preferences without sacrificing flavor. Our recipes, whether diabetes-friendly, carb conscious, or plant-forward, are nutritious options you truly want to eat.”
Disclaimer: We have no position in Blue Apron Holdings Inc. (NYSE: APRN) and have not been compensated for this article.